Case Study: Greater MSP — VENN

ABOUT THIS PROJECT

GREATER MSP promotes the economic development of Minneapolis-Saint Paul. Winter was identified as a pain point for many people considering moving to Minnesota. The videos build excitement for winter, ultimately contributing to a sense of pride in uniquely Minnesotan experiences and culture. The ultimate goal was to drive viewers to engage with a Winter Preparedness Guide for practical tips and strategies to thrive in Minnesota's climate.

This represents the frontier from a narrative perspective and pushes the envelope in a productive way.

– GREATER MSP

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Video Portfolio